Re-Branding the US

Are you voting Apple or Microsoft?

Candidate Slogan Unifying Theme Underlying Values If He/She Were a Brand…
Hillary Clinton
The Strength and Experience to Bring Real Change I’ve been there Competence; experience; professionalism
John Mccain
Straight Talk Express I’ll go there Resilience; candor; courage
Barack Obama
Change We Can Believe In I’ll take
you there
Inspiration; inclusion; iconoclasm
Mike Huckabee
Faith. Family. Freedom Let’s go back Earthiness; populism; humility

Source: Salon

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